The Fancy Food Show is coming to San Francisco on January 18-20! This annual event is something of a myth for me. A coworker of mine long ago spoke of it in hushed tones, describing aisle after aisle of exhibits that seemed to go on forever, of being stuffed beyond belief with free samples after only the first hour...
That does it. It is my goal, nay, my destiny to attend the Fancy Food Show! Anyone else want to come?
Tickets are a mere $35... the problem being that they only allow trade. We are traders, of sorts- information traders, that is. On their registration form (pdf) sure enough there is a box marked "media/ publications". Surely The Cheese Diaries would qualify as such!